My Wishlist
1.800.557.2841or Contact Your Travel Advisor
Bustling street scene filled with people and motorbikes, tall buildings, and a church steeple in the background.
Home/Destinations/Asia/Vietnam/Culture & Traditions
Not sure which theme is right for you?

Culture & Traditions

Vietnam is a living tapestry of ancient heritage and modern life. From the rhythmic chants of monks in centuries-old pagodas to the energy of lantern-lit festivals, culture here is both deeply rooted and ever-evolving. 

History, faith, family, and celebration are at the heart of everyday life, creating a journey that feels immersive and unforgettable.

Whether you’re wandering through UNESCO-listed towns, joining a local family for a home-cooked meal, or watching traditional water puppetry, every experience offers a window into the country’s soul.

Book your Vietnamese cultural journey with Goway today.

Vietnam’s Ancient Heritage and Legends

Vietnam’s history stretches back thousands of years, and its stories live on through majestic temples, intricate carvings, and living traditions. In Hue, the Imperial City stands as a testament to the Nguyen Dynasty, with ornate gates, royal tombs, and serene gardens. Venture, among other sites, to My Son Sanctuary, an ancient Cham refuge shrouded in jungle mist, its crumbling brick towers whispering of kingdoms long past.

Folklore also shapes daily life. From dragon legends tied to Halong Bay to spiritual rituals at countryside pagodas, these narratives infuse Vietnam with an almost mythical quality.

“Vietnam isn’t just conical hats and war stories,” says Destination Specialist Leo Liu. “It’s a land of 54 ethnic groups, layered history, and vibrant culture that surprises even seasoned travellers.”

Vietnam’s Religious Traditions and Holidays

Faith and festivity are inseparable in Vietnam. While Buddhism is the most common spiritual practice, influences from Confucianism, Taoism, and indigenous beliefs create a rich cultural mosaic. 

Visit golden-roofed pagodas during temple festivals, where locals offer incense and prayers for health, prosperity, and good fortune. The country’s calendar bursts with various celebrations, none more significant than Tet, the Lunar New Year. 

During Tet, streets bloom with cherry blossoms, families gather for feasts, and ancestral altars glow with offerings. 

The Mid-Autumn Festival, meanwhile, enchants with lantern parades and mooncakes, while countless local festivals celebrate everything from harvests to heroes.

“Vietnamese culture is deeply rooted in family,” says Destination Specialist Leo Liu. “Time spent together, eating and drinking, is everything. It’s how life flows.” 

For more information on observances in the country, visit our guide to Vietnamese cultural traditions.

Vietnamese Daily Life and Etiquette

Vietnamese life is grounded in tính hiếu khách, a spirit of hospitality that makes visitors feel instantly welcome. Family is the cornerstone of society, and daily routines revolve around shared meals and meaningful time together. Conversations often begin with inquiries about family and well-being, a sign of genuine warmth and respect.

Coffee culture thrives here, too. In cities like Hanoi and Ho Chi Minh City, locals linger in street-side cafés, sipping cà phê sữa đá (iced coffee with condensed milk) and discussing everything from politics to poetry. Communication is courteous yet warm, and small gestures, like a slight bow of the head or a two-handed exchange when giving or receiving items, are appreciated.

“Vietnam happens on tiny blue stools,” says Destination Specialist Leo Liu. “It’s where locals eat, gossip, and share life. You just sit down and the experience unfolds—no menu, just food, stories, and community.” 

Festivals and Celebrations in Vietnam

Vietnam’s calendar is alive with colour and celebration. Tet, the Lunar New Year, is the most significant event of the year. Families return to ancestral homes, streets bloom with kumquat trees and peach blossoms, and firecrackers fill the air with festive energy. 

Every fall, the Mid-Autumn Festival charms with glowing lantern parades and mooncakes, while regional festivals celebrate harvests, fertility, and local heroes with processions, dragon dances, and traditional music.

For something extraordinary, witness the lantern festival in Hoi An, when the town goes dark except for the soft glow of hundreds of lanterns floating down the Thu Bon River.

Explore Vietnamese Culture With Goway

Once you land in Vietnam, go beyond basic sightseeing and immerse yourself in authentic cultural experiences. Learn the ancient art of lacquer painting in a Hanoi workshop, join a farmer in the rice paddies near Mai Chau, or share a home-cooked meal with a local family. 

In Hoi An, take part in a lantern-making class, or explore traditional villages in the Mekong Delta, where life flows with the rhythm of the river.

The options are limited only by your interests and tastes. Let us design your immersive Vietnam experience today.

Featured Vietnam Trip Ideas

Vietnam Travel Packages

Classics

Phap Hoa Pagoda, Ho Chi Minh City
+1

Classic Vietnam: Hanoi, Halong Bay & Ho Chi Minh

Ho Chi Minh City, Hoi An, Hue, Ha Long Bay, and Hanoi
Explore the magic of Vietnam on a journey from the streets of Hanoi to the tranquil waters of Halong Bay, before diving into the rich history of Ho Chi Minh City.
12 days
From US$3,006/p.p.
Request a Quote

Food & Drink

Vietnamese cuisine is based on fresh ingredients, minimal cooking, and leafy greens
+1

Vietnam & Cambodia for Foodies

Siem Reap, Angkor Wat, Ho Chi Minh City, Hoi An, Hue, Ha Long Bay, and Hanoi
Experience Vietnam's culinary delights with a master chef, navigate Halong Bay's tranquil waters, and dive into Cambodia's lively street food culture.
15 days
From US$3,852/p.p.
Request a Quote
Van Long natural reserve in Ninh Binh, Vietnam
+1

Vietnam Heart & Heritage

Danang, Hoi An, Hue, Ha Long Bay, and Hanoi
Discover Vietnam's rich heritage and stunning landscapes on this journey through Hanoi, Halong Bay, Hue, and Hoi An, where culture and natural beauty await at every turn.
15 days
From US$4,085/p.p.
Request a Quote

Travel Stories

Get inspired about Your Trip to Vietnam

Frequently Asked Questions

Vietnamese culture is rooted in Confucian values, emphasizing family, respect for elders, and community. It blends ancient traditions with influences from China and France, seen in everything from Buddhist pagodas and ancestor worship to coffee culture and colonial architecture. Festivals, family gatherings, and food play central roles in daily life.

Pointing at people, touching someone’s head (considered sacred), or raising your voice in public are seen as disrespectful. Avoid showing anger or frustration—calm, polite communication is valued. Always remove shoes before entering a home or temple

Yes, in casual settings like beaches or tourist areas. However, modest dress is expected in temples, pagodas, and rural villages. Cover shoulders and knees when visiting sacred or traditional sites.

Lightweight, breathable clothing is ideal. Women should bring a scarf or shawl to cover their shoulders when entering religious or cultural spaces. Maxi dresses, loose pants, and blouses are great options for both comfort and modesty.

Generally, leaving a little food on your plate is acceptable, but wasting food—especially rice—is frowned upon. Take small portions and go back for seconds rather than overloading your plate.

Greet people with a smile, use two hands when giving or receiving items, and show deference to elders. A slight bow of the head or nod is appreciated. When visiting someone’s home, bringing a small gift (like fruit or sweets) is a nice gesture.

Meals are communal, so wait for the host to invite you to start eating. Use chopsticks properly—don’t stick them upright in a bowl (doing so evokes funeral rites). Passing food with both hands and thanking the cook is customary.

Not sure which theme is right for you?

Unlock more by subscribing to our newsletter.

With our newsletter, you’ll get access to regular communications that inspire you and help you explore the world your way.
Exclusive Savings
Insider Benefits
Trending Stories
Newsletter signup visual
ExcellentBased on 5,300 Reviews
Verified
Jacqueline Fagioli from Goaway Travel is excellent and very helpful and supportive. Venessa
Verified
Our travel agent, Melissa Moses, created the perfect itinerary for our recent holiday to Portugal. Melissa had also planned our previous trip to England/Scotland. We have a great deal of confidence in her ability as she really listens to what we are looking for and she caters the plans according to our comfort levels and interests. customer
Verified
Jacqueline F. made our trip exceptional. Everything she planned or reserved worked out as it was supposed to. Croatia was amazing and I feel we were able to explore a lot of it because of Jacqueline.Allen
Verified
This was the first time we had utilized Goway. We wanted a custom itinerary for a 3 week Italy, Athens and Greek Island adventure. Edwina Brislane was receptive to our goals for the trip, had helpful suggestions and reacted well to our requested revisions. Lisa Dachuk helped "tie a ribbon" on the trip and ensured we had considered all aspects of the experience. Lisa dealt quickly with a couple of requests while on the trip and celebrated a successful trip with us. We enjoyed working with both Edwina and Lisa. Their knowledge and enthusiasm contributed to our very memorable trip.Dan & Gail
Verified
I had a great experience booking Australia and New Zealand trip through Goway Travel. Lori Mezzoro was very helpful and organized. All the recommendations she made were very good. I had a great trip with my kids.Laura
Verified
I recently traveled to Greece with friends, and our entire experience was exceptional thanks to the planning support we received from Avery at GoWay. Every part of our itinerary was organized with care, accuracy, and great attention to detail. Our accommodations — Hera Hotel Athens and Sofitel Athens Airport — were comfortable, well‑located, and exactly what we needed. All airfares from Calgary and the multiple transfers (airport to city centre, city centre to Piraeus Port, and back again) were perfectly coordinated and made the trip completely stress‑free. The 7‑night Idyllic Aegean Cruise was a major highlight. It was beautifully arranged and gave us an unforgettable way to explore the islands. Our excursions were equally impressive: Skip‑the‑Line Acropolis & Acropolis Museum timed entry, which made sightseeing smooth and efficient Classical Greece: Olympia, Delphi & Meteora, a breathtaking and well‑paced journey through some of Greece’s most iconic historical sites Avery was consistently responsive, knowledgeable, and proactive throughout the planning process. Every confirmation, transfer, and timing detail was handled flawlessly, allowing us to simply enjoy the trip without worrying about logistics. I highly recommend GoWay Travel — and especially Avery — for anyone planning a trip to Greece. This was one of the best travel experiences I’ve had, thanks to their outstanding service and organization.Lorraine
Verified
My husband and I just returned from a wonderful 2 week trip to Chile, South America arranged for us by Goway Travel. Every detail of the trip was outstanding. The hotel choices were perfect for us as were the tours Goway arranged. All the guides were prompt, friendly and very knowledgeable. Our Destination Specialist, Karen Larrota, did an fantastic job setting up the itinerary. Communication with her during the booking process was excellent. The Goway customer service team reached out to us several times during the trip (as did Karen) which was very reassuring. We have traveled with Goway previously and will surely do so again. Regina Chaples
Verified
An Extraordinary Tour Guide in Xi’an China Leo a blessing we will never forget There are some people who come into your life and leave footprints on your heart that will last forever, Leo was one of those people for us. My husband, Keith, and I dreamed of visiting China for more than 30 years and Leo helped make that dream an unforgettable blessing. He was more than a tour guide. He was a wonderful teacher, a caring soul, and a blessing from God. His knowledge of Chinese history and culture was remarkable from the terra-cotta warriors to the ANCIENT city wall, the Monastery, and the local art gallery, Leo brought every experience to life. He taught us so much and helped us appreciate the beauty and history of China in ways we will never forget. What touched me most was his compassion for my husband Keith, knowing Keith had difficult breathing and walking long distance and walking Leo thoughtfully arranged a wheelchair so he could enjoy the journey with everyone that kindness meant more to me than words can express Leo patience, professionalism kindness and genuine care for our group. May every moment special. He make sure we were comfortable learned something new and enjoyed authentic Chinese food and created memories we will cherish for a lifetime I truly believe God placed special people in our lives for a reason, and Leo was certainly one of those blessings for our group. We are forever grateful for the knowledge, laughter, compassion, and beautiful memorial. He gave us I recommend Leo wholeheartedly, to anyone visiting Xi’an China. You will leave with more than photograph you will leave, with knowledge appreciation, and memories that stay in your heart forever Leo may God continue to bless you, protect you, and guide you as you touch the lives of travelers from around the world. Thank you for being such a beautiful part of our China story. You will never be forgotten With love and gratitude Lisa & KeithLisa Paul
Verified
My wife and I have just returned from our 5th trip with Goway. Once again everything ran smoothly from first day to last. This trip was the 9 day all Ireland tour which covered both north & south Ireland. The tour was operated by Rabbies tours whom we used in Scotland and the 16 passenger van only had 6 passengers including us.Other than a couple of days the weather was prety good although the wind did get a bit wild. The pub food was delicious & i got a taste for real Guiness. We spent a few extra days in Dublin and found it very expensive, the excange rate didn't help. Our travel consultant Jaqueline personalised the trip and was very helpful. George Croome
Verified
We were able to see the perfect amount of sites during our nearly 3 weeks in Australia. Sam Day was extremely knowledgable about every step of the travel process. He was incredibly patient with all the demand my wife and me had. We really look forward to using his services again.Alan Rosenberg
Follow Us On
instagramfacebook
Contact UsCustomer ServiceGeneral Inquiries
Featured in
Travel + LeisureAfarCondé Nast TravellerSmithsonian
Accreditations & Memberships
ASTA — American Society of Travel AdvisorsUSTOA — United States Tour Operators Association
 
© Copyright 2026. Goway Travel