Discover Tailor-Made South Korea Vacations

The most popular times to visit are spring and fall, when the weather is mild and the landscapes are at their most photogenic.

Spring (March to May) brings cherry blossom season, known locally as beotkkot season. Towns and cities across the country burst into pink bloom, with Jinhae hosting the largest festival near Busan. “It’s similar timing to Japan’s blossoms, but far less crowded,” says Destination Specialist Maria Spitman.

Fall (September to November) offers crisp air, colourful foliage, and a calendar full of cultural festivals. “The weather is stunning in fall, especially October and November,” says Destination Specialist Harpreet Litt. Mountains like Seoraksan turn brilliant shades of red and gold, drawing hikers and photographers alike.

Summer (June to August) is hot and humid, perfect for those looking to spend time on the beach. Busan’s coastline comes alive, and there are plenty of festivals, such as the Boryeong Mud Festival, complete with mud slides and clay fights. That said, July and August are also the rainiest months, so pack rain gear and an umbrella.

Winter (December to February) is cold, particularly in the north, but it’s also a good time to see attractions with fewer crowds. Ski resorts in Gangwon Province rival those in Japan, and winter festivals add cheer to the season. Lunar New Year is widely celebrated, but closures of restaurants and stores typically last only a day or two.

Overall, the country offers something special no matter when you travel. Read more about the best time to visit South Korea and let us help you choose the best season for your South Korea journey.

While some might mistakenly compare the country to Japan, Destination Specialist Maria Spitman points out that there are some profound differences in South Korean culture and traditions, from the way holidays are celebrated to the ingredients used in foods

Modern Korean culture has become a global phenomenon. K-Pop (bands like BTS and Blackpink) has fueled international fan bases with polished performances and elaborate choreography. K-Drama, South Korea’s film and TV industry, has surged in popularity with movies such as Parasite and series such as Squid Game. And K-Beauty, famous for multi-step skincare routines and innovative products, has redefined beauty standards worldwide.

Together, these cultural exports give South Korea an undeniable cachet. Experience the best of South Korea’s traditions and trends on your next adventure.

Nearly every meal includes kimchi (salted and fermented vegetables), with its fiery kick of red pepper and garlic, while sesame flavours and fermented sauces appear in countless dishes. Favourites include bibimbap (rice bowls with vegetables, beef, and egg), japchae (sesame noodles with vegetables and pork), and of course, Korean barbecue, or samgyeopsal.

Street food is equally integral: try tteokbokki (spicy rice cakes), kimbap (seaweed rice rolls), or a late-night bowl of steaming jjigae stew. “Some neighbourhoods are devoted entirely to one dish, and the best meals often come from humble mom-and-pop kitchens where locals gather,” says Marie Spitman, Destination Specialist. Read our full guide to South Korean food and drink for more insights.

Once you’re on the ground, public transportation is efficient and affordable, from high-speed trains connecting major cities to extensive subway networks in Seoul and Busan. Wifi is fast and widely available, and translation and transport apps make navigating a breeze—even though English is commonly spoken in major cities and tourist areas.

The local currency is the South Korean won (KRW). Many places accept cashless payments via cards or mobile apps, and tipping is not customary.

Travellers should also be mindful of local etiquette. Greet people with a short bow, maintain a calm demeanour in public places, and always remove your shoes before entering a temple or someone’s home.

Modest clothing that covers your shoulders and knees is expected in temples and palaces. Cleavage or exposed collar bones can draw stares in small towns and traditional settings, but sleeveless tops and shorts are generally fine in urban areas.

“Bring shoes with excellent grip,” says Destination Specialist Maria Spitman. “Sidewalks get treacherously slippery when wet, even with the smallest amount of rain.”

Read more about things to know about South Korea for more insider tips.