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Culture & Traditions

A blend of rich heritage and contemporary Kiwi spirit, New Zealand is a one-of-a-kind destination renowned for its stunning landscapes, unique Māori culture, and high quality of life. 

The concept of whānau, which refers to an extended family or family group in the Māori language, is deeply rooted in the country, where even visitors are invited to connect with the land. 

To experience this welcoming spirit firsthand, as well as vibrant cities, breathtaking natural wonders, and an ancient Indigenous heartbeat, book your New Zealand cultural journey with Goway today.

New Zealand’s Ancient Heritage and Māori Legends

From the tip of the North Island to the lower half of the South, Māori culture is a living, breathing part of New Zealand life that goes back nearly a millennium. 

There are many exciting ways to experience it on a New Zealand vacation, from going on a traditional waka (canoe) excursion along the country’s waterways (during which you’ll learn about taniwha, large supernatural beings that live underwater or in dark caves) or visiting the Waitangi Treaty Grounds, a significant historical site where the Treaty of Waitangi was signed, marking the beginning of the bicultural nation of New Zealand. 

At Rotorua, make sure to take in Whakarewarewa Living Maori Village (a living Maori settlement where visitors can learn about traditional life, see geothermal features, and enjoy cultural performances) or Te Puia (a geothermal park and Māori cultural centre featuring the Pohutu Geyser and Maori arts and crafts).

Whichever Māori experience you choose, you are sure to look at the world in a whole new way. “The Māori cultural experiences and performances offered throughout the North and South Islands are well worth seeking out,” says Destination Specialist Mary Georgiou. “If the opportunity presents itself, definitely take part in a hāngī,” a traditional Māori feast featuring food cooked with heated rocks buried in a pit oven called an umu.‍ 

Religious Traditions and Holidays in New Zealand

While New Zealand has no official religion and the majority of Kiwis identify as non-religious, Christianity is one of the most popular faiths, with approximately a third of the population identifying as Christians. 

Because New Zealand is located in the Southern Hemisphere, Christmas takes place during the country’s summer, meaning that it’s often celebrated by the beach.

The country’s other main public holidays include Waitangi Day (celebrated on February 6, it’s New Zealand's national day, commemorating the signing of the Treaty of Waitangi, the country’s founding document) and ANZAC Day (a day of remembrance for those who served in the country’s armed forces, marked every April 25).

Marataki, meanwhile, is a holiday celebrating the Māori New Year, usually observed on a Friday in June.

New Zealand Social Etiquette and Daily Life

Kiwis are known for being friendly, laid-back, and approachable people who place great value on egalitarianism and mutual respect. 

Humility and humour are also common traits: Most Kiwis don’t take themselves or others too seriously, utilizing ironic and self-deprecating humour to emphasize fairness and equality. 

Rugby Union is a way of life in New Zealand. The national team, the All Blacks, are revered around the country. To understand just how much the sport is ingrained in New Zealand culture, try the All Blacks experience in Auckland. 

While a lot of social settings are quite informal, it’s important to express politeness by saying please and thank you on your New Zealand vacation. Chats over a flat white, relaxed conversations at cultural events, taking in a rugby match, or engaging in any number of outdoor pursuits are among the best ways to get to know New Zealanders as well as to experience Kiwi hospitality. 

Festivals and Celebrations in New Zealand

New Zealand offers a diverse range of festivals and celebrations throughout the year. Among them are Matariki, a two-week mid-winter celebration marking the Māori New Year with dawn ceremonies, night markets, light shows, and traditional kapa haka performances. Also popular is Auckland’s Pasifika Festival, a large-scale celebration showcasing the vibrant cultures of the Pacific Islands through music, dance, food, and crafts. Another great experiencel is the Art Deco Festival in Napier

If you’re a foodie, the Marlborough Wine & Food Festival is New Zealand's longest-running wine and food event, showcasing Marlborough's world-renowned Sauvignon Blanc and other wines, alongside culinary creations from top chefs and producers.

Also on the South Island, the Queenstown Winter Festival, held every July, offers a diverse range of activities, from live music and fireworks over Lake Wakatipu to traditional winter pursuits such as dog sledding, ice hockey, ice carving, and ice skating. 

Explore New Zealand Culture With Goway

The richness of New Zealand culture, from Māori cultural experiences to a diverse food and wine scene, is inexhaustible and a great entry point for exploring the country. From traditional carving workshops to Indigenous storytelling tours, the experiences we can arrange for you are guaranteed to foster connection and delight. Let us design your immersive New Zealand vacation today.
 

Featured New Zealand Trip Ideas

New Zealand Travel Packages

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Melbourne, Victoria's trend setting capital
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Classic Downunder: New Zealand & Australia

Victoria, Melbourne, Atherton Tablelands, Queensland, Cairns, Great Barrier Reef, Northern Territory, Sydney, New South Wales, Sydney Opera House, Bondi Beach, Queenstown, Milford Sound, Christchurch, Rotorua, and Auckland
Venture through New Zealand and Australia, where ancient landscapes meet cities. From Auckland's museums to the Great Barrier Reef's wonders, each stop tells a story.
22 days
From US$8,749/p.p.
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The Opera House, Sydney
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South Pacific Trio: OZ, NZ & Fiji with Airfare

Auckland, Sydney, New South Wales, Sydney Opera House, Bondi Beach, and Coral Coast
Explore the South Pacific on a journey through Fiji, Sydney, and Auckland, where you can unwind on pristine beaches and immerse yourself in cultures.
16 days
From US$4,099/p.p.
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Classics

Milford Sound
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Classic New Zealand

Christchurch, West Coast, Queenstown, Milford Sound, Wellington, Rotorua, and Auckland
From Auckland’s harbours to Christchurch’s revitalised streets, this classic New Zealand itinerary celebrates diverse landscapes and rich Maori culture seamlessly.
13 days
From US$4,522/p.p.
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Travel Stories

Get inspired about Your trip to New Zealand

Frequently Asked Questions

The Māori are the indigenous people of New Zealand, and their culture is the foundation upon which the nation is built. Today it shapes New Zealand's national identity through language, arts, customs, and a strong connection to the land.

To experience Māori culture in New Zealand, you can visit places like the Waitangi Treaty Grounds in the Bay of Islands, the city of Rotorua, and the Museum of New Zealand Te Papa Tongarewa in Wellington. Rotorua is particularly known for its cultural experiences, including living Maori villages like Whakarewarewa. You can also explore Maori history and art at Te Ahurei Māori Tourism in Waikato.

The haka, a traditional Māori dance, is deeply significant in New Zealand culture, embodying cultural pride, strength, and unity. It’s not just a war dance, but a powerful expression used for welcoming guests, celebrating achievements, and even honouring the deceased. 

Immigration and migration have profoundly shaped New Zealand's society and culture, transforming it from a predominantly British settler colony to a diverse nation with a strong multicultural identity. Initially, immigration primarily involved British and Irish settlers, leading to the marginalization of the Indigenous Māori population. In recent decades, however, the country has welcomed a more diverse group of newcomers, with a growing proportion of migrants arriving from Asia and other parts of the world. 

New Zealand's unique geography has profoundly influenced its culture, shaping the cultural identities of both the indigenous Māori people and European settlers. The isolation of the islands, the diverse landscape, and the abundance of natural resources have all contributed to distinct cultural expressions and societal development. 

Tipping is neither customary nor expected in New Zealand, where service providers are typically paid a reasonable wage and therefore don’t rely on gratuities for their income. But while tipping isn't mandatory, it is becoming more common, especially among tourists, and is appreciated for exceptional service.

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Vanessa from Goway Travel did a fantastic job pulling together a really comprehensive itinerary for our trip to Egypt. Her advice about "must see" sites was extremely helpful and she also provided great tips based on her own experience travelling to Egypt. Excellent planning by Vanessa meant we were able to thoroughly enjoy our trip. Olga
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Exceptional Customer Service, Accountability, and Leadership — Thank You, Goway Travel! As a Canadian travel advisor with Discover Joy Travel, affiliated with TravelOnly, I want to recognize three exceptional individuals at Goway Travel: Jaime Vargas-Hernandez (Destination Specialist – North America and Latin America), Sean Hebert (Vice President, The Americas), and Jason Stratford (Business Development Manager). I recently booked a cross-Canada vacation for my clients, and while the itinerary offered many wonderful experiences, there were several unexpected challenges along the way, particularly involving transportation, transfers, and certain aspects of the overall travel experience. As a travel advisor, one of the most difficult situations is hearing that your clients are disappointed, especially when you've worked hard to create a memorable and seamless vacation for them. What truly impressed me was how Goway responded when things didn't go as planned. From the beginning, Jaime was responsive, professional, and genuinely committed to addressing our concerns. He listened carefully, communicated with the appropriate teams, and made sure our clients' feedback was taken seriously. Jason Stratford was equally supportive, demonstrating the value of having a Business Development Manager who genuinely advocates for travel advisors and their clients. I also want to extend my sincere appreciation to Sean Hebert, Vice President of The Americas, for his outstanding leadership and personal attention to our situation. His involvement demonstrated that customer satisfaction and accountability are priorities at Goway, even at the executive level. What impressed me most was that Goway didn't simply acknowledge the challenges — they listened, took ownership, and made a genuine effort to rebuild our clients' confidence and trust. In fact, despite the difficulties they experienced, my clients were so impressed with how Goway handled their concerns that they expressed interest in booking another international vacation through them, with another couple potentially joining! To me, that speaks volumes. Exceptional customer service isn't about everything going perfectly. It's about how a company responds when things go wrong. As a travel advisor, I value supplier relationships built on trust, transparency, accountability, and genuine care for travellers. Knowing that I have a team willing to listen, take responsibility, and work toward a resolution gives me greater confidence when recommending Goway to my clients. Jaime, Jason, and Sean — thank you for your professionalism, patience, dedication, and for making me feel genuinely supported as a travel advisor. You didn't just help resolve a difficult situation; you helped restore confidence and strengthen a valuable business relationship. Goway is fortunate to have individuals like you representing the company. I look forward to continuing our partnership and creating many more memorable travel experiences for our clients. Highly recommended — not because everything was perfect, but because Goway demonstrated what genuine accountability, strong leadership, and exceptional customer service should look like. — Evangeline Fiset Discover Joy Travel | TravelOnly Fort St. John, British Columbia, CanadaEvangeline de Torres - Fiset
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Bijal and Martin (tour guide in Kenya) made this the trip of a lifetime. I felt safe every minute of the trip. I did not care for the travel from the Serengeti to Ngorogoro Crater. I felt the last hotel was too far from the crater i was exhausted not wanted to travel to the crater. The travel was absolutely brutal for 6 hoursKathie Becker
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