My Wishlist
1.800.557.2841or Contact Your Travel Advisor
A snowy landscape featuring characters in costumes, including a robed figure and several horned, furry beings.
Home/Destinations/Europe/Austria/Culture & Traditions
Not sure which theme is right for you?

Culture & Traditions

Dive into Austria's rich culture and stunning alpine landscapes.

Austria is famous for its cultural experiences and incredible landscapes. Austria's culture goes far beyond being the home of Mozart. While it is still known for its classical music and powerful choirs, sculpted architecture, world-class museums, and galleries abound.

As the winter sports capital of Europe, the falling snow of the Austrian Alps sets the perfect scene for travellers seeking adrenaline adventures. The Alps cover two-thirds of the country, composed of various iconic peaks. From sports to sightseeing, the mountains provide year-round attractions with thrilling winters and peaceful summers. When the snow melts in summer, hikers become part of the landscape, hiking through alpine valleys, river gorges, and floral meadows on their way to the top. Roman Catholicism is the majority religion in Austria, with smaller followings of Buddhism, Protestantism, Orthodox Christianity, Islam, and Hinduism. 

What is the visiting etiquette in Austria?

In Austrian society, formalities and etiquette are key. If you have a pre-arranged meet up with an Austrian, plan to arrive on time, as being punctual is valued. Be sure to text them if you are running late. Greetings tend to be more formal, so a handshake will suffice when meeting someone new. Once you know someone, a small hug might be appropriate. Plan to use formal titles with someone until you have been told otherwise. Do not dress too casually. A smart dress code is most common, especially in the city and at restaurants. When entering a shop, or restaurant, it is polite to say guten tag (hello) or auf wiedersehen (goodbye).

What is Austria best known for?

Austria’s fairytale atmosphere attracts travellers who seek beautiful palaces and adventure outdoors, whether skiing in the winter or hiking in the summer. Meanwhile the historical cities and picturesque towns alike delight travellers with their charm and stunning Baroque architecture. Old and new blend seamlessly in the regal capital of Austria, Vienna, which has been bestowed the title of “Most Liveable City in the World” many times over.

Imperial palaces gilded in gold, like the 1,441-room Schloss Schönbrunn, the former imperial palace of the Habsburg dynasty, transport globetrotters to the days of royalty gone by. Salzburg is perhaps Austria’s most beautiful town and famously the birthplace to Wolfgang Amadeus Mozart, with endless monuments dedicated to his musical legacy. Be sure to visit old town and Linz, where you can immerse yourself at the Mozart House, where he wrote the Linz Symphony in three days.

Wiener Silversterpfad, arguably Europe’s largest New Year’s Eve celebration, occurs in Vienna. The celebrations include a street festival with musical stages throughout the city. The festivities start in the afternoon and end long after the clock strikes midnight, attracting visitors from around the world to ring in the new year!

What are some Austrian traditions?

Dating back to the 18th century, Viennese royalty started the tradition of balls, wherein they would dress in ostentatious costumes, wear masks, and dance formally. Balls are still held throughout Austria today, with over 400 Viennese balls held in historically significant buildings with hundreds in attendance. You too can attend a ball, with many events ticketed, provided you play the part and follow the fancy dress code. The events typically start late in the evening and last until the wee hours of the morning, so make sure you’ve already broken in your dancing shoes. You will quite literally dance the night away!

The cultural importance and impact of the Viennese coffee houses, known as Wiener Kaffeehaus in German, have remained prevalent in Austria. Traditionally, these are spots where people would linger, enjoying their one cup of coffee, and meet with others to discuss politics and social issues. They’re also the hangouts of artists. While not as many stand as once did, the nostalgic coffee shops continue to be historically important and worth a visit. The atmosphere of many Viennese coffee shops is distinct, with serving staff often wearing more formal attire and known to be attentive, while also refraining from bothering people, allowing them to linger as long as they wish. They are architecturally important too. While the style of the coffee houses can vary, they’re often impressively grandiose, featuring high vaulted ceilings, arched columns, small marble tables, and exquisite chandeliers. Be sure to visit one of the Viennese coffee houses when on a vacation in Austria.

What are Austrian people like socially?

Austrians are generally polite in social interactions. Until a connection has been established, don’t be surprised if Austrians tend to be more reserved. Don’t expect locals to linger in conversation with travellers, as they’ll likely be polite but curt. Austrians are known to have a direct communication style, being honest and to the point. Sometimes a cynical or dark sense of humour will sneak in, so don’t take them too seriously. Topics to discuss should be kept impersonal, but also consider avoiding small talk. Austrians especially tend to practice decorum in public, keeping their voices down, and maintaining a respectful volume.

Once a relationship has been established, hugging when greeting and light touches are acceptable. Privacy and respecting personal space is preferred, so touching during conversation is not typical. Austrians do see eye contact as a form of respect, so keep your chin up and limit the use of hand gestures when chatting.

What language do Austrian people speak?

The official language of Austria is German. However, Austria and its people are unique from Germans, so don’t assume the culture is the same as German culture. Dialects like Alemannic and Austro-Bavarian are also spoken in some parts of the country. Typically, it isn't hard to find people who speak English. Austrians will appreciate it if you attempt a few words in German, such as please (bitte), thank you (danke), and hello (grüßgott).

Travel Stories

Get inspired about Your Trip to Austria

Not sure which theme is right for you?

Unlock more by subscribing to our newsletter.

With our newsletter, you’ll get access to regular communications that inspire you and help you explore the world your way.
Exclusive Savings
Insider Benefits
Trending Stories
Newsletter signup visual
ExcellentBased on 5,132 Reviews
Verified
As a travel agent, it was very easy to work with Goway. They were very responsive, especially Osvaldo Gonzalez, even when the client wanted to make in-destination changes a day or two prior. My clients absolutely enjoyed everything about their trip to Costa Rica - they specifically mentioned that all the drivers and guides they had were excellent, friendly, and knowledgeable. I would not hesitate to use Goway again for a custom trip to Costa Rica. Shawna Woods Roy
Verified
We, three couples, all enjoyed our time in Peru, despite the small amount of time we had, and the fact one person had injury while on the cruise prior to arriving in Lima. We did want to experience Machu Picchu without spending as many days as others usually do, since we had been traveling prior to that already. Kajal at Goway was able to tailor a well packed three-day private tour for our small group of six. Every detail, from the moment we got off the cruise ship, to Cusco, to Machu Picchu, and back to Lima airport hotel, was well taken care of. Kajal was very efficient in helping with the requested itinerary, and in staying on desired budget, as well answered all questions in timely fashion. We were able to accomplish what we were not sure if possible, all thanks to Kajal at Goway. Our experience in Peru was very positive. We felt the tours organized by Goway had enabled us to have great and impressive exposure to Peruvian culture and important historical sights - all 31 hours in 3 days!!! Condor Travel in Peru took care of us every step of the way. Every person we came across was very courteous, willing, and helpful. Help was always there and questions answered quickly via Whatsapp. All in all a great and positive experience we would highly recommend.KM
Verified
I want to personally thank my Travel Agent Alice Teramoto who organized two spectacular trips for me! One to Australia and most recently Vietnam and Cambodia. She nailed it! I can’t express my gratitude enough! Both trips were flawless and hassle free! Every experience exceeded my expectations! I spent my 60th Birthday in Vietnam on the Lunar New Year which was a complete thrill! I highly recommend Alice and will definitely book with her again soon! Thanks so much Alice ♥️👏🏻👏🏻👏🏻Avril
Verified
Mary G. was an absolute pleasure to work with. I partner with Goway often for Europe and typically have my go to rep, so stepping outside of that for a New Zealand itinerary had me a little unsure at first. That hesitation quickly disappeared. Mary stepped in with confidence, handled all of my moving pieces with ease, and truly understood the level of detail I needed to take care of my clients. She delivered a beautifully curated itinerary that exceeded expectations, and most importantly, my clients had an incredible experience in New Zealand. I’m so grateful to have her as a resource and look forward to working together again.Nichole Pierce
Verified
Joanna was amazing!!! She was able to set up a ten day trip for me in Sydney in a matter of a couple of weeks. All accommodation and tours were amazing and the 24 hour help center was great and where able to call up the tour company and have them come and still pick be up when I had a mixup with the reservation. Would definitely recommend Goway to any friends and family and will definitely be using them again.Erica Wolff
Verified
I cannot sing Erin’s praises enough! She planned an action-packed two-week New Zealand itinerary that hit every single stop on our bucket list. Every experience was truly first-class and luxurious. While I found myself being price-conscious initially, once I saw the incredible quality of the experiences she curated, I knew it was going to be the trip of a lifetime. A huge thank you to Erin and Go Way Travel for making my 50th birthday so epic. We’ll definitely be reaching out for our next big adventure!Michelle
Verified
Expertise, experience, great information and tailored to just what my client needed!Stephanie
Verified
This was my second time working with Taha Colombowala, Group Specialist. Our journey to Ghana was top notch! 🇬🇭 The accommodations, curated tours, and coordination with the team on the ground made the this trip quite amazing. Taha was very supportive throughout the entire process. Goway makes me look like a superstar with my clients!! I am already planning new itineraries. Denise Watkins
Verified
I booked this trip to Adelaide with Goway, after using them before when we explored the 'big' sites of Australia. This time, we went to Adelaide to go to three of the top wine growing areas for wine tastings. We were a small group of 4 people. It was made better as the vendor used Small Batch Wine Tours for all of our excursions. They were fantastic making us the only travelers on these tours. Matthew, the owner, even adjusted our wineries on the last day to go to different place. This place totally marked off everything we were looking for in wine. Ended up buying a couple of bottles. Between Goway setting it up and Small Batch Wine Tours running the actual tours we had a beautiful and seamless trip. not applicable
Verified
We had an Amazing trip. Melissa put together a completely seamless and epic journey, with ZERO issues, everything worked like clockwork and was Perfect!! Everything we set up and expected to happen worked out exactly as planned! Not a single aspect was left to chance and our itinerary was perfectly planned and executed! Donald N
Follow Us On
instagramfacebook
Contact UsCustomer ServiceGeneral Inquiries
Featured in
Travel + LeisureAfarForbesSmithsonian
Accreditations & Memberships
USTOAASTA TOPASTATICOACTA
 
© Copyright 2026. Goway Travel