Experience Finland's unique blend of Nordic culture and customs.
Finnish culture is similar to neighbouring Nordic countries, yet stands apart from Scandinavia and the rest of Europe. Finnish people can seem reserved at first, but it doesn't mean that they're cold. Finns are considered good listeners, so interrupting is seen as impolite. However, it's not common to strike up conversation with strangers on the street.
An essential part Finland's one-of-a-kind culture revolves around saunas. Stripping off your clothes and sweating with friends might seem strange to outsiders, but saunas play a role in business and social interactions alike. The time spent in the sauna is up to your tolerance level, and can be followed up with a dip in the lake or roll in the snow. Be sure to drink plenty of water afterward, as you'll be sweating a lot!
Egalitarianism is paramount to Finnish culture. As a European leader in gender equality, men and women participate equally in all parts of Finnish society. A strong belief in the social welfare system helps reinforce this equality.
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