My Wishlist
1.800.557.2841or Contact Your Travel Advisor
A man with curly hair holds a camera, standing in front of a Mayan pyramid in a misty landscape.
Not sure which theme is right for you?

Culture & Traditions

Discover Guatemala’s rich culture with vibrant traditions and celebrations.

Guatemala has a rich and fascinating culture that stretches back more than 3,500 years, when the Mayan civilization was first established. This ancient culture is still present in modern Guatemalan culture, which draws on its Spanish, Mayan, Xinca, and Garifuna roots. You’ll see these varied traditions embraced in today’s Guatemalan cuisine, holidays, art, language, and clothing.

Guatemala’s modern culture reflects its Mayan heritage, colonial history, and contemporary influences. Traditional Mayan customs and rituals, including vibrant textiles, intricate weaving techniques, and ancient agricultural practices, persist in many rural communities. Colonized by the Spanish in the 16th century, Guatemala experienced a fusion of indigenous and European influences. This amalgamation is evident in the country's art, music, and cuisine. 

The Spanish colonial architecture, particularly in cities like Antigua, showcases Baroque and Renaissance styles. The celebration of festivals and religious events also plays a vital role in Guatemala's cultural identity. Semana Santa, or Holy Week, is marked by elaborate processions and intricate sawdust carpets adorning the streets. Indigenous ceremonies, such as the K'iche' Maya New Year, maintain a spiritual connection to the land and cosmos. Attending these ceremonies is sure to add to your travel experience in Guatemala.

Despite its rich cultural heritage, Guatemala faces challenges, including economic disparities and social issues. Nevertheless, the resilience of its people and the vibrancy of their traditions continue to shape and define Guatemala's unique cultural landscape, making it a fascinating destination for globetrotters from the world over.

What are some Guatemala traditions?

The most popular traditions in Guatemala have their roots in Indigenous Mayan culture and the Catholic faith brought by the Spanish in the 16th century. November 1st and 2nd Guatemalans celebrate the Day of the Dead, Día de los Muertos, in Spanish. Though many international travellers associate the holiday with Mexico, Guatemalans have their own unique ways to honor their ancestors. You’ll see colourful parades, dances, and live music that are undeniably Guatemalan, alongside Indigenous Mayan images and rhythms you don’t find anywhere else.

Two other holidays with Catholic roots and powerful Mayan influences are the Feria de Santa Lucia on December 13th and the Day of the Candelaria on February 2nd. Both celebrations are popular with children, so if you’re travelling with your family, check the dates of your Guatemala vacation to see if they coincide with these vibrant festivities. 

The most unique Guatemalan celebrations are Maximón and the Giant Kite festival. Maximón is a wooden figure celebrated every October 28th during a spiritual practice with syncretic roots in both Mayan beliefs and the Catholic faith. Guatemalan families who celebrate Maximón offer the statue gifts like food and drink to receive its blessings and guidance. The Giant Kite festival is held in the villages of Sampang and Santiago Sacatepéquez during the first week of November, where people make octagonal kites that represent Mayan reverence for the four cardinal directions, north, south, east, and west. The kites have a diametre up to an astounding 20 m (65 ft), which dwarf the spectators and are a truly marvellous sight.

What is the visiting etiquette in Guatemala?

Many Guatemalan families host homestays and work with Spanish-language schools to provide housing for travellers learning Spanish. However, the language barrier gets in the way of many Guatemalans who would love to invite tourists to their home for a meal. If you speak Spanish, or if you make friends with an English-speaking Guatemalan, it’s common to be invited home for lunch to meet the family. Bring a gift, like flowers or a nice bottle of rum, like Ron Zacapa. It’s polite to arrive 15 to 20 minutes after the time you’re invited for.

What are Guatemalans like socially?

Guatemalans are soft-spoken in public but can be more rambunctious during family meals in the comfort of their own home. Men greet each other with a firm handshake and women give a light kiss to the air next to the right cheek of both men and women. Nonbinary travellers may be more comfortable sticking with a handshake as it’s common knowledge in Guatemala that people from North America greet everybody with handshakes.

During your Guatemala vacation, greet people with buenos días in the morning and buenas tardes in the afternoon, rather than the more informal hola. After dark, switch to buenas noches to wish people a good evening. Guatemalans tend to dress formally, with much attention to grooming and proper decorum. 

What languages do Guatemalans speak?

Spanish is the official language and even people who speak an Indigenous language at home will speak Spanish with international travellers. There are 22 languages in Guatemala that are part of the Mayan language family and two other Indigenous languages that are not related to Mayan: Garífuna and Xinca. Guatemala’s rich diversity of languages can be seen as well as heard because each language preserves and strengthens a unique Indigenous culture. Travellers who love learning about cultures will be delighted with their opportunities to see how Indigenous languages are alive and well in Guatemala.

Outside of Guatemala City and Antigua, it may be difficult to find English-speakers. It’s polite to learn greetings and a few words like please (por favor) and thank you (gracias) in Spanish. For Spanish speakers, stick to usted rather than tu, as formality is highly valued in Guatemalan culture. If you have the opportunity to spend time with Guatemalans who speak an Indigenous language, don’t miss the chance to learn a few words in their language also.

Featured Guatemala Trip Ideas

Guatemala Travel Packages
Antigua, Guatemala
+1

Best of Guatemala & Belize: Temples & Beaches

Ambergris Caye, San Pedro, Mountain Pine Ridge Forest Reserve, San Ignacio, Tikal National Park, Tikal, Panajachel, and Antigua
Uncover ancient ruins, misty highlands, and reef-lined shores on this private-guided journey through Guatemala and Belize, rich in nature and Maya heritage.
12 days
From US$5,078/p.p.
Request a Quote
Tikal was once the capital of a powerful Mayan kingdom
+1

Guatemala Escape: Antigua & Tikal

Tikal National Park, Tikal, and Antigua
Explore Guatemala’s stunning landscapes, blending Mayan and Spanish cultures, from the charming streets of Antigua to the ruins of Tikal. Adventure awaits!
5 days
From US$2,321/p.p.
Request a Quote
Lake Atitlan
+1

Guatemala In Style: Antigua, Atitilan & Tikal

Guatemala City, Tikal National Park, and Antigua
Uncover Guatemala's rich history and natural beauty on this journey, from colonial Antigua to the stunning Lake Atitlán and the ancient wonders of Tikal.
10 days
From US$6,264/p.p.
Request a Quote

Travel Stories

Get inspired about tour trip to Guatemala

Not sure which theme is right for you?

Unlock more by subscribing to our newsletter.

With our newsletter, you’ll get access to regular communications that inspire you and help you explore the world your way.
Exclusive Savings
Insider Benefits
Trending Stories
Newsletter signup visual
ExcellentBased on 5,326 Reviews
Verified
Bijal and Martin (tour guide in Kenya) made this the trip of a lifetime. I felt safe every minute of the trip. I did not care for the travel from the Serengeti to Ngorogoro Crater. I felt the last hotel was too far from the crater i was exhausted not wanted to travel to the crater. The travel was absolutely brutal for 6 hoursKathie Becker
Verified
Josie was incredible to work with. She replied to all emails quickly and effectively. She was very knowledgeable and always willing to help. Would definitely work with Josie again!! Clients had an incredible 14 days in Italy with no complaints. A dream vacation!!Chattell Blue
Verified
Our safari in Tanzania was excellent. Brooke Theron, our Goway representative, was easy to work with, responsive and knowledgeable. Our guide in Tanzania, Anwar Razak, was outstanding. His knowledge and his driving ability was impressive. He was also engaging. We enjoyed our time with Anwar. The camps that Goway recommended were comfortable, welcoming and surprisingly luxurious while capturing the essence of the Serengeti and Ngorongoro. We had a wonderful trip. Jack B.
Verified
My agent Lisa made the booking process easy. Her expertise on the Azores was extremely helpful. Final documents were precise and thorough. Transfers were on time, tours were informative and fun, and the lovely accommodations were well suited to our needs.Christine Hosty
Verified
I am so happy to use Goway for my tour experience while visiting Vietnam during Oct 15 through October 29, 2026. We had 3 very good, thoughtful, and caring guides in Hanoi, Danang, and Ho Chi Minh City. They were very knowledgeable for each of their respective areas. they all fulfilled every part of our itinerary. I wish to give an extra acknowledgment to my guide in Danang and Hoi An. Mr. Phung Van Hung was very friendly and caring for me. During my stay in Hoi An, I became sick and required a visit to the local hospital in Hoi An. I contacted Mr. Phung, and he graciously offered to take me and stay with me to interpret during my visit for medical care even though he was not working that day. I really appreciate his extra above and beyond service he provided. I really must let Goway know, he is a wonderful guide!George C.
Verified
Suzzette and her team provided exceptional support throughout our year‑long planning process for our Bali group. Despite multiple changes, updates, and last‑minute cancellations, she remained organized, responsive, and solution‑focused. Asia Trails Indonesia delivered a seamless experience from arrival to departure, and our guides, Dayu and Adit, were outstanding; prompt, knowledgeable, and attentive to every detail. The coordination across multiple departure cities, the curated excursions, and the overall flow of the itinerary were executed beautifully. My group thoroughly enjoyed the trip and is already asking about returning. I highly recommend Suzzette as a group coordinator for her professionalism, dedication, and high‑quality service.Anchored Memories Travel
Verified
Mike K. graciously provided us with a perfect itinerary, offering us flexible high quality options for our trip. We added in a few complex details and he maneuvered around them creating smooth transitions. Planning an overseas 11 day trip can be overwhelming and Mike made everything feel easy. I highly recommend!Amy Challgren
Verified
Goway staff was available to us throughout our entire trip to Costa Rica. Their involvement was seamless and surprisingly smooth between them and all of our hotels and tours. We have been totally impressed with their involvement with our travel agent and their complete resolution of the only problem we had during the 2 different international trips that we have taken.Diana McCrory
Verified
Thank you to Goway for a great and enjoyable 7 day tour in China, for our Canadian group of 14! Very special thanks to the local guides in Shanghai, Xi’an and Beijing ( Richard, Richard and James) who were second to none! Each was a knowledgeable ambassador for their home city, working hard to ensure our enjoyment and comfort, and to showcase the beauty of each area and its current and historical sites. They very kindly and patiently assisted everyone, and especially accommodated 2 of our group who encountered unexpected wellness challenges. The local bus drivers for our group were experts too, keeping us on time and safe on the roads and highways. Hotels were beautiful, welcoming, well located and appointed, quiet, comfortable and clean. Additional travel arrangements by air and high speed train went off without a hitch. KATHLEEN LLOYD
Verified
This was the first time we used Goway Travel and Brooke Theron was absolutely the best to deal with. Our safari in Africa was fabulous and we were able to have all four questions answered before we left. It was a trip to remember and we would recommend both Brooke and Goway to other who are looking for a great experience. Thanks Brooke and Goway.Joyce Robinson
Follow Us On
instagramfacebook
Contact UsCustomer ServiceGeneral Inquiries
Featured in
Travel + LeisureAfarCondé Nast TravellerSmithsonian
Accreditations & Memberships
ASTA — American Society of Travel AdvisorsUSTOA — United States Tour Operators Association
 
© Copyright 2026. Goway Travel