My Wishlist
1.800.557.2841or Contact Your Travel Advisor
A man with curly hair holds a camera, standing in front of a Mayan pyramid in a misty landscape.
Not sure which theme is right for you?

Culture & Traditions

Discover Guatemala’s rich culture with vibrant traditions and celebrations.

Guatemala has a rich and fascinating culture that stretches back more than 3,500 years, when the Mayan civilization was first established. This ancient culture is still present in modern Guatemalan culture, which draws on its Spanish, Mayan, Xinca, and Garifuna roots. You’ll see these varied traditions embraced in today’s Guatemalan cuisine, holidays, art, language, and clothing.

Guatemala’s modern culture reflects its Mayan heritage, colonial history, and contemporary influences. Traditional Mayan customs and rituals, including vibrant textiles, intricate weaving techniques, and ancient agricultural practices, persist in many rural communities. Colonized by the Spanish in the 16th century, Guatemala experienced a fusion of indigenous and European influences. This amalgamation is evident in the country's art, music, and cuisine. 

The Spanish colonial architecture, particularly in cities like Antigua, showcases Baroque and Renaissance styles. The celebration of festivals and religious events also plays a vital role in Guatemala's cultural identity. Semana Santa, or Holy Week, is marked by elaborate processions and intricate sawdust carpets adorning the streets. Indigenous ceremonies, such as the K'iche' Maya New Year, maintain a spiritual connection to the land and cosmos. Attending these ceremonies is sure to add to your travel experience in Guatemala.

Despite its rich cultural heritage, Guatemala faces challenges, including economic disparities and social issues. Nevertheless, the resilience of its people and the vibrancy of their traditions continue to shape and define Guatemala's unique cultural landscape, making it a fascinating destination for globetrotters from the world over.

What are some Guatemala traditions?

The most popular traditions in Guatemala have their roots in Indigenous Mayan culture and the Catholic faith brought by the Spanish in the 16th century. November 1st and 2nd Guatemalans celebrate the Day of the Dead, Día de los Muertos, in Spanish. Though many international travellers associate the holiday with Mexico, Guatemalans have their own unique ways to honor their ancestors. You’ll see colourful parades, dances, and live music that are undeniably Guatemalan, alongside Indigenous Mayan images and rhythms you don’t find anywhere else.

Two other holidays with Catholic roots and powerful Mayan influences are the Feria de Santa Lucia on December 13th and the Day of the Candelaria on February 2nd. Both celebrations are popular with children, so if you’re travelling with your family, check the dates of your Guatemala vacation to see if they coincide with these vibrant festivities. 

The most unique Guatemalan celebrations are Maximón and the Giant Kite festival. Maximón is a wooden figure celebrated every October 28th during a spiritual practice with syncretic roots in both Mayan beliefs and the Catholic faith. Guatemalan families who celebrate Maximón offer the statue gifts like food and drink to receive its blessings and guidance. The Giant Kite festival is held in the villages of Sampang and Santiago Sacatepéquez during the first week of November, where people make octagonal kites that represent Mayan reverence for the four cardinal directions, north, south, east, and west. The kites have a diametre up to an astounding 20 m (65 ft), which dwarf the spectators and are a truly marvellous sight.

What is the visiting etiquette in Guatemala?

Many Guatemalan families host homestays and work with Spanish-language schools to provide housing for travellers learning Spanish. However, the language barrier gets in the way of many Guatemalans who would love to invite tourists to their home for a meal. If you speak Spanish, or if you make friends with an English-speaking Guatemalan, it’s common to be invited home for lunch to meet the family. Bring a gift, like flowers or a nice bottle of rum, like Ron Zacapa. It’s polite to arrive 15 to 20 minutes after the time you’re invited for.

What are Guatemalans like socially?

Guatemalans are soft-spoken in public but can be more rambunctious during family meals in the comfort of their own home. Men greet each other with a firm handshake and women give a light kiss to the air next to the right cheek of both men and women. Nonbinary travellers may be more comfortable sticking with a handshake as it’s common knowledge in Guatemala that people from North America greet everybody with handshakes.

During your Guatemala vacation, greet people with buenos días in the morning and buenas tardes in the afternoon, rather than the more informal hola. After dark, switch to buenas noches to wish people a good evening. Guatemalans tend to dress formally, with much attention to grooming and proper decorum. 

What languages do Guatemalans speak?

Spanish is the official language and even people who speak an Indigenous language at home will speak Spanish with international travellers. There are 22 languages in Guatemala that are part of the Mayan language family and two other Indigenous languages that are not related to Mayan: Garífuna and Xinca. Guatemala’s rich diversity of languages can be seen as well as heard because each language preserves and strengthens a unique Indigenous culture. Travellers who love learning about cultures will be delighted with their opportunities to see how Indigenous languages are alive and well in Guatemala.

Outside of Guatemala City and Antigua, it may be difficult to find English-speakers. It’s polite to learn greetings and a few words like please (por favor) and thank you (gracias) in Spanish. For Spanish speakers, stick to usted rather than tu, as formality is highly valued in Guatemalan culture. If you have the opportunity to spend time with Guatemalans who speak an Indigenous language, don’t miss the chance to learn a few words in their language also.

Featured Guatemala Trip Ideas

Guatemala Travel Packages
Stroll the streets of Antigua
+1

Best of Guatemala & Belize: Temples & Beaches

Ambergris Caye, San Ignacio, Tikal, Panajachel, and Antigua
Uncover ancient ruins, misty highlands, and reef-lined shores on this private-guided journey through Guatemala and Belize, rich in nature and Maya heritage.
12 days
From US$4,303/p.p.
Request a Quote
Tikal was once the capital of a powerful Mayan kingdom
+1

Guatemala Escape: Antigua & Tikal

Tikal and Antigua
Explore Guatemala’s stunning landscapes, blending Mayan and Spanish cultures, from the charming streets of Antigua to the ruins of Tikal. Adventure awaits!
5 days
From US$2,064/p.p.
Request a Quote
Lake Atitlan
+1

Guatemala In Style: Antigua, Atitilan & Tikal

Guatemala City and Antigua
Uncover Guatemala's rich history and natural beauty on this journey, from colonial Antigua to the stunning Lake Atitlán and the ancient wonders of Tikal.
10 days
From US$5,871/p.p.
Request a Quote

Travel Stories

Get inspired about tour trip to Guatemala

Not sure which theme is right for you?

Unlock more by subscribing to our newsletter.

With our newsletter, you’ll get access to regular communications that inspire you and help you explore the world your way.
Exclusive Savings
Insider Benefits
Trending Stories
Newsletter signup visual
ExcellentBased on 5,175 Reviews
Verified
The most amazing experience with Goway!! Phoebe did an amazing job planing the best trip to Paris, Florence and Venice with a great mix of relaxing and adventure days. Will be recommending to other travellers. Always someone available which is great when you are travelling in different time zones. Overall cannot be more happy with our experience working with Goway Lauren Bouw
Verified
Our rep at GoWay, Kimberly, was fantastic from start to finish. She came up with the exact itinerary we wanted for Melbourne, Uluru, Cairns and Sydney, and assisted us with both international and domestic flights to help us get the best rates. Once we were on the trip, everything flowed seamlessly and every tour and transport was on time.Lisa Wildes
Verified
As a travel agent, this is not the first time I’ve chosen to work with Goway for organizing my clients’ trip, this time to Chile, and once again, the experience was outstanding from start to finish. Throughout the entire process, I could count on truly professional service from Susanna. My clients are very experienced travelers and requested a highly customized itinerary, including many unique experiences that are not typically included in standard tour programs. There were also several occasions when, on behalf of my clients, I requested changes to an already prepared itinerary. Susanna was consistently helpful, patient, understanding, and — just as importantly — incredibly kind and pleasant to work with. It was clear that she genuinely cared about creating the best possible experience for my clients. I’m also certain that much of the work she put in went well beyond standard hours and expectations. My clients returned absolutely delighted with their vacation, which is always the greatest confirmation of a job well done. Thank you, Susanna, for your dedication and exceptional support. And thank you, Goway, for another wonderful experience!Beata
Verified
Our family trip to Machu Picchu was absolutely incredible, thanks to RuthAnne Leonty. Every tour was thoughtfully organized and the guides were top-notch. The private transportation and transfers were flawless, making everything run smoothly with zero stress from start to finish. Not a single hiccup...just an amazing experience!Barb
Verified
We booked our 3,week tour of Vietnam, Laos and Cambodia and overall it was an excellent experience. I typically book my own travel, but travelling with a group and wanting tours in each destination made GoWay a great choice. We had great hotels and good guides in each city. I will say that our standout guide was Romeo Tran in Ho Chi Minh City. We spent a few days in the city, as well as an over night boat ride on the delta, and he was fantastic. We had alot of fun with him, and would highly recommend him in particular. Neil Braun
Verified
We booked a Viking cruise (Venice to Athens) through Goway Travel and it was fantastic! Our agent Kimberly was extremely helpful with air travel options, choosing excursions, and suggestions for pre and post cruise activities. Great communications and a really enjoyable experience.Stanley
Verified
We booked through Paula Williamson in the Toronto office, a Great Journeys New Zealand trip and it was fantastic! Although I had already scheduled a trip on The Ghan train in Australia, Paula helped me work it all as one huge 45 day trip including Bali Indonesia. My favorite was the New Zealand trip as I’d never been there before and the tour guide Toni was so spectacular and caring. I’m so pleased Goway was involved and I didn’t require any additional assistance once We'd started the first flight March 8. If we do another overseas trip, Goway will be involved.John
Verified
Michael Keon arranged our recent trip to Malta. I gave him a rough outline of what we were looking for and he responded quickly making great suggestions, offering alternatives as needed and booking everything. The hotel, excursions and transport he arranged were all exactly what we hoped for. We will be asking Michael to book our future European vacations. Mayssa Mirshak
Verified
Osvaldo Gonzalez was an excellent rep to work with when planning my client's Costa Rica vacation. He was efficient and timely with every correspondence. My clients had an amazing time! Rachel Hoeing
Verified
Our first trip with Goway was a total joy. Shalini worked with me to plan a trip for 5 adults to Portugal. She is a gem! Always responded quickly and offered great suggestions for activities, worked with our preferences and created an ideal itinerary for a week in Porto and Lisbon. The tours were excellent with engaging local guides. The food tour in Lisbon was a highlight. Everything was top notch - flight schedule, hotels, activities, even the weather! Patricia
Follow Us On
instagramfacebook
Contact UsCustomer ServiceGeneral Inquiries
Featured in
Travel + LeisureAfarForbesSmithsonian
Accreditations & Memberships
USTOAASTA TOPASTATICOACTA
 
© Copyright 2026. Goway Travel