My Wishlist
1.800.557.2841or Contact Your Travel Advisor
A man with curly hair holds a camera, standing in front of a Mayan pyramid in a misty landscape.
Not sure which theme is right for you?

Culture & Traditions

Discover Guatemala’s rich culture with vibrant traditions and celebrations.

Guatemala has a rich and fascinating culture that stretches back more than 3,500 years, when the Mayan civilization was first established. This ancient culture is still present in modern Guatemalan culture, which draws on its Spanish, Mayan, Xinca, and Garifuna roots. You’ll see these varied traditions embraced in today’s Guatemalan cuisine, holidays, art, language, and clothing.

Guatemala’s modern culture reflects its Mayan heritage, colonial history, and contemporary influences. Traditional Mayan customs and rituals, including vibrant textiles, intricate weaving techniques, and ancient agricultural practices, persist in many rural communities. Colonized by the Spanish in the 16th century, Guatemala experienced a fusion of indigenous and European influences. This amalgamation is evident in the country's art, music, and cuisine. 

The Spanish colonial architecture, particularly in cities like Antigua, showcases Baroque and Renaissance styles. The celebration of festivals and religious events also plays a vital role in Guatemala's cultural identity. Semana Santa, or Holy Week, is marked by elaborate processions and intricate sawdust carpets adorning the streets. Indigenous ceremonies, such as the K'iche' Maya New Year, maintain a spiritual connection to the land and cosmos. Attending these ceremonies is sure to add to your travel experience in Guatemala.

Despite its rich cultural heritage, Guatemala faces challenges, including economic disparities and social issues. Nevertheless, the resilience of its people and the vibrancy of their traditions continue to shape and define Guatemala's unique cultural landscape, making it a fascinating destination for globetrotters from the world over.

What are some Guatemala traditions?

The most popular traditions in Guatemala have their roots in Indigenous Mayan culture and the Catholic faith brought by the Spanish in the 16th century. November 1st and 2nd Guatemalans celebrate the Day of the Dead, Día de los Muertos, in Spanish. Though many international travellers associate the holiday with Mexico, Guatemalans have their own unique ways to honor their ancestors. You’ll see colourful parades, dances, and live music that are undeniably Guatemalan, alongside Indigenous Mayan images and rhythms you don’t find anywhere else.

Two other holidays with Catholic roots and powerful Mayan influences are the Feria de Santa Lucia on December 13th and the Day of the Candelaria on February 2nd. Both celebrations are popular with children, so if you’re travelling with your family, check the dates of your Guatemala vacation to see if they coincide with these vibrant festivities. 

The most unique Guatemalan celebrations are Maximón and the Giant Kite festival. Maximón is a wooden figure celebrated every October 28th during a spiritual practice with syncretic roots in both Mayan beliefs and the Catholic faith. Guatemalan families who celebrate Maximón offer the statue gifts like food and drink to receive its blessings and guidance. The Giant Kite festival is held in the villages of Sampang and Santiago Sacatepéquez during the first week of November, where people make octagonal kites that represent Mayan reverence for the four cardinal directions, north, south, east, and west. The kites have a diametre up to an astounding 20 m (65 ft), which dwarf the spectators and are a truly marvellous sight.

What is the visiting etiquette in Guatemala?

Many Guatemalan families host homestays and work with Spanish-language schools to provide housing for travellers learning Spanish. However, the language barrier gets in the way of many Guatemalans who would love to invite tourists to their home for a meal. If you speak Spanish, or if you make friends with an English-speaking Guatemalan, it’s common to be invited home for lunch to meet the family. Bring a gift, like flowers or a nice bottle of rum, like Ron Zacapa. It’s polite to arrive 15 to 20 minutes after the time you’re invited for.

What are Guatemalans like socially?

Guatemalans are soft-spoken in public but can be more rambunctious during family meals in the comfort of their own home. Men greet each other with a firm handshake and women give a light kiss to the air next to the right cheek of both men and women. Nonbinary travellers may be more comfortable sticking with a handshake as it’s common knowledge in Guatemala that people from North America greet everybody with handshakes.

During your Guatemala vacation, greet people with buenos días in the morning and buenas tardes in the afternoon, rather than the more informal hola. After dark, switch to buenas noches to wish people a good evening. Guatemalans tend to dress formally, with much attention to grooming and proper decorum. 

What languages do Guatemalans speak?

Spanish is the official language and even people who speak an Indigenous language at home will speak Spanish with international travellers. There are 22 languages in Guatemala that are part of the Mayan language family and two other Indigenous languages that are not related to Mayan: Garífuna and Xinca. Guatemala’s rich diversity of languages can be seen as well as heard because each language preserves and strengthens a unique Indigenous culture. Travellers who love learning about cultures will be delighted with their opportunities to see how Indigenous languages are alive and well in Guatemala.

Outside of Guatemala City and Antigua, it may be difficult to find English-speakers. It’s polite to learn greetings and a few words like please (por favor) and thank you (gracias) in Spanish. For Spanish speakers, stick to usted rather than tu, as formality is highly valued in Guatemalan culture. If you have the opportunity to spend time with Guatemalans who speak an Indigenous language, don’t miss the chance to learn a few words in their language also.

Travel Stories

Get inspired about tour trip to Guatemala

Not sure which theme is right for you?

Unlock more by subscribing to our newsletter.

With our newsletter, you’ll get access to regular communications that inspire you and help you explore the world your way.
Exclusive Savings
Insider Benefits
Trending Stories
Newsletter signup visual
ExcellentBased on 5,132 Reviews
Verified
As a travel agent, it was very easy to work with Goway. They were very responsive, especially Osvaldo Gonzalez, even when the client wanted to make in-destination changes a day or two prior. My clients absolutely enjoyed everything about their trip to Costa Rica - they specifically mentioned that all the drivers and guides they had were excellent, friendly, and knowledgeable. I would not hesitate to use Goway again for a custom trip to Costa Rica. Shawna Woods Roy
Verified
We, three couples, all enjoyed our time in Peru, despite the small amount of time we had, and the fact one person had injury while on the cruise prior to arriving in Lima. We did want to experience Machu Picchu without spending as many days as others usually do, since we had been traveling prior to that already. Kajal at Goway was able to tailor a well packed three-day private tour for our small group of six. Every detail, from the moment we got off the cruise ship, to Cusco, to Machu Picchu, and back to Lima airport hotel, was well taken care of. Kajal was very efficient in helping with the requested itinerary, and in staying on desired budget, as well answered all questions in timely fashion. We were able to accomplish what we were not sure if possible, all thanks to Kajal at Goway. Our experience in Peru was very positive. We felt the tours organized by Goway had enabled us to have great and impressive exposure to Peruvian culture and important historical sights - all 31 hours in 3 days!!! Condor Travel in Peru took care of us every step of the way. Every person we came across was very courteous, willing, and helpful. Help was always there and questions answered quickly via Whatsapp. All in all a great and positive experience we would highly recommend.KM
Verified
I want to personally thank my Travel Agent Alice Teramoto who organized two spectacular trips for me! One to Australia and most recently Vietnam and Cambodia. She nailed it! I can’t express my gratitude enough! Both trips were flawless and hassle free! Every experience exceeded my expectations! I spent my 60th Birthday in Vietnam on the Lunar New Year which was a complete thrill! I highly recommend Alice and will definitely book with her again soon! Thanks so much Alice ♥️👏🏻👏🏻👏🏻Avril
Verified
Mary G. was an absolute pleasure to work with. I partner with Goway often for Europe and typically have my go to rep, so stepping outside of that for a New Zealand itinerary had me a little unsure at first. That hesitation quickly disappeared. Mary stepped in with confidence, handled all of my moving pieces with ease, and truly understood the level of detail I needed to take care of my clients. She delivered a beautifully curated itinerary that exceeded expectations, and most importantly, my clients had an incredible experience in New Zealand. I’m so grateful to have her as a resource and look forward to working together again.Nichole Pierce
Verified
Joanna was amazing!!! She was able to set up a ten day trip for me in Sydney in a matter of a couple of weeks. All accommodation and tours were amazing and the 24 hour help center was great and where able to call up the tour company and have them come and still pick be up when I had a mixup with the reservation. Would definitely recommend Goway to any friends and family and will definitely be using them again.Erica Wolff
Verified
I cannot sing Erin’s praises enough! She planned an action-packed two-week New Zealand itinerary that hit every single stop on our bucket list. Every experience was truly first-class and luxurious. While I found myself being price-conscious initially, once I saw the incredible quality of the experiences she curated, I knew it was going to be the trip of a lifetime. A huge thank you to Erin and Go Way Travel for making my 50th birthday so epic. We’ll definitely be reaching out for our next big adventure!Michelle
Verified
Expertise, experience, great information and tailored to just what my client needed!Stephanie
Verified
This was my second time working with Taha Colombowala, Group Specialist. Our journey to Ghana was top notch! 🇬🇭 The accommodations, curated tours, and coordination with the team on the ground made the this trip quite amazing. Taha was very supportive throughout the entire process. Goway makes me look like a superstar with my clients!! I am already planning new itineraries. Denise Watkins
Verified
I booked this trip to Adelaide with Goway, after using them before when we explored the 'big' sites of Australia. This time, we went to Adelaide to go to three of the top wine growing areas for wine tastings. We were a small group of 4 people. It was made better as the vendor used Small Batch Wine Tours for all of our excursions. They were fantastic making us the only travelers on these tours. Matthew, the owner, even adjusted our wineries on the last day to go to different place. This place totally marked off everything we were looking for in wine. Ended up buying a couple of bottles. Between Goway setting it up and Small Batch Wine Tours running the actual tours we had a beautiful and seamless trip. not applicable
Verified
We had an Amazing trip. Melissa put together a completely seamless and epic journey, with ZERO issues, everything worked like clockwork and was Perfect!! Everything we set up and expected to happen worked out exactly as planned! Not a single aspect was left to chance and our itinerary was perfectly planned and executed! Donald N
Follow Us On
instagramfacebook
Contact UsCustomer ServiceGeneral Inquiries
Featured in
Travel + LeisureAfarForbesSmithsonian
Accreditations & Memberships
USTOAASTA TOPASTATICOACTA
 
© Copyright 2026. Goway Travel